What does an eco-responsible promotional item consist of? 

Respecting the environment is not limited to conventional actions such as waste sorting, reducing greenhouse gas emissions, reforestation, etc. For businesses, it also involves launching marketing campaigns in an ecological way. Distributing eco-responsible promotional items to the general public or a specific target audience is part of this. An eco-responsible promotional item generates less impact on the environment throughout its life cycle: creation, production, storage, distribution, and use. Also known as eco-responsible advertising items, eco-friendly goodies are designed and manufactured with materials that conform to the standards defining the components of products and environmental regulations to avoid wasting natural resources. Moreover, they are stored and distributed in a way that promotes the circular economy and minimizes their impact on nature. As a reminder, an environmentally meaningful promotional item guarantees a good brand image and the attachment of your target audience to your brand and products.

What are the commonalities and differences with a traditional goodie?

For any company that adopts object-oriented communication, offering an eco-responsible promotional item has become essential to have a positive social and ecological impact. An eco-responsible corporate gift has two commonalities with a traditional goodie. On the one hand, it is a low-value item distributed to a target audience. On the other hand, any corporate gift is a link. Classic or ecological, a goodie allows you to promote your company, an event, or a product, among other things. However, an eco-responsible goodie differs from a simple promotional item on several points. The main one concerns the materials used for manufacturing. A traditional promotional item is made with conventional materials. In contrast, an eco-responsible promotional item is made from natural, recycled, or bio-sourced materials. For the sake of nature, you can choose an eco-friendly gift that operates with green energy, such as a dynamo flashlight. Finally, eco-responsible goodies favor local design and production.  

How to establish your image with an eco-friendly goodie? 

A company's logo is its trademark among customers. Without explicitly naming well-known brands worldwide and giving them free publicity, you know who the backward comma or the three stripes correspond to. You must demonstrate your seriousness and support for sustainable development by offering eco-friendly corporate gifts to your customers. Made from bamboo, organic cotton, wood, or recycled cardboard, your ecological purchase will be used daily. Your customers will gladly use your durable eco-responsible gifts over time and will constantly think of you in a positive light. Your environmentally responsible promotional item will have achieved its goal.

Why invest in eco-responsible business gifts? 

Ecology and nature conservation are everyone's business. By choosing durable custom gifts for your promotional campaigns, you communicate in an environmentally friendly way. In addition to being durable, eco-responsible goodies are functional and awareness-raising. This allows you to improve the visibility of your company and enhance your commitment to sustainable development. An environmentally friendly communication medium based on eco-friendly materials signifies environmental awareness. In other words, opting for durable and recyclable corporate gifts improves your company's brand image thanks to green values, in line with current societal issues. Moreover, consumers are more inclined to trust organizations committed to environmental protection and respect. While natural resources are dwindling, and the environment is deteriorating rapidly, distributing a recycled gift testifies to your desire to reduce your impact and raise environmental awareness.

What criteria define an eco-responsible business gift? 

An eco-responsible goodie stands out from a traditional promotional item on many points. For your promotional item to be ecological, it must meet several criteria.

Why use an eco-friendly promotional item as a medium? 

People are interconnected continuously, which has turned the world into a giant media platform. Company brands must shine easily without spending a fortune on TV or newspaper advertising. The problem is that consumers are quite versatile depending on their mood or environment. If you want to leave your image in the minds of your customers, you must surprise them, understand what truly interests them by offering eco-friendly corporate gifts that align with their way of life. Running out of ideas? Our team of graphic designers will create an original and environmentally friendly logo for you.  

How to sustain your company's image with an eco-friendly goodie?

Sometimes it takes time for the public to embrace a company's products. Customers need to identify with your brand. Why not use eco-friendly products as promotional gifts to your prospects once you have made profits? Your advertising budget is now larger since your company has grown and made profits. The flip side is that you can now offer much larger eco-friendly corporate gifts to your customers. They will appreciate this attention to the planet and will place your company's name at the top of their list of suppliers. Do not hesitate to invest in an ecological and sustainable purchase, starting from just 10 small units, deliverable within 10 days.

Why trust Eklyps to find the right eco-friendly goodies? 

Turning to a specialist in eco-responsible promotional items is always recommended to benefit from a wider range of choices and personalized advice. Zaprinta offers a wide range of eco-responsible advertising items. Our shop supports you, taking into account your objectives and budget. Likewise, our team of graphic designers is at your service to create a digital preview that corresponds to a specific design or an adaptation of your company's identity to your eco-friendly promotional item. The work is completed in 4 hours. Our technical expertise and experience also allow us to reduce production and delivery times for your order. On average, our shop delivers within 10 days. You can even place orders in small quantities, starting from 10 items. Are you the head of a company and want to communicate your values through an eco-friendly promotional item or eco-friendly goodies? Object-oriented advertising appeals to customers who will appreciate this eco-responsible gesture in return. But how do you choose the ideal eco-friendly goodies that will be a hit with your prospects?

Which eco-friendly goodies to choose for successful  communication? 

Consumers are increasingly demanding when it comes to brands that need to reinvent their way of communicating with advertisements. Given the complexity of their customers, companies should no longer lure them with beautiful words but should act concretely with actions in favor of protecting the planet. Eco-friendly corporate gifts are a way to promote your company's products and services over the long term. You will demonstrate your seriousness and your commitment to the environment by offering 100% green items.

How to target the public with an eco-friendly goodie? 

You will choose your eco-friendly goodies based on your customer's activity. A USB key will be useful for someone working on a computer, but it is certain that the workers in your company would prefer a bamboo cup to have their morning coffee. A cotton bag will be welcome for shopping to replace plastic packaging. 100% green goodies have a large surface area for personalized branding. If you have any doubts about choosing an environmentally friendly and eco-responsible product, our team is easily reachable by email or phone. They will advise you on the eco-friendly item to give to your customers to build their loyalty without making any mistakes.  

"In a time when the harmful consequences of human activities on the planet are becoming increasingly evident and are being felt more and more, businesses have an interest in integrating environmental and societal issues into their communication. Therefore, offering an eco-friendly promotional item is essential if you want to engage in ecological advertising to promote your brand and products. By adopting object-oriented communication focused on sustainable development, you highlight the moral and human values of your company. You have an environmental conscience in the eyes of your target audience and benefit from a positive image among the general public.